Frawg Prepaid Wireless Launch

OBJECTIVE: Spin off the nTelos Wireless prepaid business into a separate prepaid brand that could compete against the launch of Cricket, Boost and the other major prepaid’s entering nTelos’s main markets.

The Frawg brand was launched with a spokesperson who had both the looks and unique attitude to capture the market’s attention.

The Frawg’s attitude was then spread virally with a digital talk to text app.
Geo-targeted banner ads were used to seed the Frawgit App.

A personalized media kit was delivered to all key media contacts.

Targeted video pre-roll ads were used to target prepaid prospects during the holidays.

Unique Frawg Air Jordan billboards were placed to geo-target high potential areas or our markets.

Attention-grabbing 3D billboards were created.

Guerilla media was used to reach the young audience where they live, worked and played.

Unusual, yet brand-centric guerrilla media was used to create buzz.

POP was developed for dealers and Frawg retail stores.

RESULTS: Prepay reached the penetration goal of 3% or greater in all launch markets. Frawg continues to be a viable prepay brand.