OBJECTIVE: Create a breakthrough campaign that convinces the market that Centennial has the best local and nationwide coverage.

Since Centennial was outspent as much as 10 to 1, The Johnson Group created a campaign that would quickly and clearly associate Centennial with coverage.

The campaign was geo-targeted using video pre-roll ads.

Life-sized, in-store displays were created for both company owned and dealer stores.

Billboards were placed in key areas where the nationals typically had weak coverage.

The concept added considerable notability to promotional newspaper ads.

RESULTS: YOY gross add increases hit record highs during the campaign. The results were used to help market Centennial’s properties to AT&T.