How Rewarding a Dead Click Can Increase Your Conversions
Using Google Analytics, we track every button, link, play button pressed, etc. Using that data has helped us make some great discoveries in regards to helping our websites convert better. However, almost as important as understanding what buttons your users are...
Ads created in Chattanooga dominate Southeast ADDY advertising awards
Ads made in Chattanooga brought home more awards than any other city in the recent American Advertising Federation District 7 ADDY Awards, competing against work from 21 cities including Atlanta, Nashville, Knoxville and Birmingham. For its part, Chattanooga-based The...
The Johnson Group and Flash
To protect your digital ad conversions, The Johnson Group is switching to HTML5 digital ads. Here’s why…