Challenge
Create a more engaging, interactive POP experience in-store to increase the effectiveness of the POP.
Strategy
1. Keep the existing table top POP stand but make it a source of family fun and interactivity.
2. Replace the current POP stand with functional hardware that will not be pushed to the side of the table out of sight.
Results
In test.
1. Table Top POP
We turned one panel of Cracker Barrel’s three-panel, table-top POP fixture into Mad-lib-style interactive story game. The stories featured Cracker Barrel brand attributes such as family travel which engaged diners and drew their attention to the advertised specials on the other panels.
2. Lazy Susan POP
By crafting a custom Lazy Susan POP fixture that actually served the purpose of holding items customers need at the table like salt, pepper, jelly, etc., we were able to provide a useful function for the table POP and reduced customers’ need to push it out of sight. The design was reminiscent of the familiar and prevalent Cracker Barrel billboards.
