ERLANGER HEALTHCARE LINK

Objectives

Increase the market’s perception of Erlanger on key hospital choice measures including:

• Which hospital has the Best Doctors?
• Which hospital has the Best Technology?
• Which hospital would you choose?
• Which is the areas region’s number 1 hospital?
• Which hospital gives me the best chance of getting better?

Increase market share against key Centers of Excellence (COEs) including:

• Stroke
• Cancer
• Heart
• Orthopaedics

Brand Positioning

As the one of the only 6% of teaching hospitals in the U.S., Erlanger offers a level of unique academic medicine, procedures and research only found at the highest level of healthcare.

For the x mile region Erlanger services, Erlanger’s brand is:

World Class care right here at home.

Creative Executions

Multimedia executions were created for each COE that were as unique as Erlanger’s services.

World Class Orthopedics

World Class Cancer Care

World Class Urology

World Class Stroke

World Class Trauma

Helicopter creative

Content Marketing & Social Media

The Johnson Group created a content marketing plan featuring the Erlanger HealthLink blog.  The blog became a healthcare content resource for the publication and distribution of Healthy Information From The Teaching Hospital.

Healthlink allows the brand to capture and own its social media audiences through their interactions with content customized for and posted on each social medium.

Show blog

Show link to actual blog

Content for the posts was segmented for each COE and featured perspectives from Erlanger’s leading Academic Physicians.

Show these blog post:

Ask an Expert.  Heart attacks in women.

Erlanger academic urologist present information on overactive bladder……

Kidney transplant.  A life saving……..

How Linda Hood beat the odds

Lil Daves top 10 resons.

Results