KRYSTAL FREEZE PROMOTION

OBJECTIVE: Grow beverage sales by introducing the new Krystal Freeze.

This 3D Augmented Reality Mobile App provided an entertaining way to promote Krystal’s new Freeze beverages and motivated purchases via a push offer and location finder.

Hundreds of thousands of Krystal burger boxes and cups were turned into
a massive cross promotion, featuring the scannable 3D AR Code.

Innovative POP was produced, such as this oversized wrap on the pre-sell menu.

15-second mobile video ads featuring colorful, talking penguins were created.

15-second video pre-roll ads were created and placed in targeted, contextual content.

RESULTS: Freeze increased total beverage mix by 11%.